DAYTON, OHIO — July 2, 2009 — InstallerNet, a Boston-based company that coordinates installation of consumer electronics through the largest network of independently owned mobile and home electronics installers in the United States, has selected Sabatino/Day as its advertising and public relations agency of record. The agency's scope of work initially includes brand strategy development, strategic communications support and ongoing public relations services. The relationship will expand in the future to include creative services as InstallerNet continues to implement consumer, retailer and manufacturer programs.
"We needed an agency with experience in consumer electronics to help us better promote our services, explain our value to retailers who can recommend us to shoppers and communicate to manufacturers how we connect the products they make to end users," said Anthony Frangiosa, InstallerNet president and CEO. "Sabatino/Day brought that background and demonstrated a keen understanding of our business opportunities."
The agency provides advertising and public relations services to the U.S. headquarters of Pioneer's Mobile Business Group, which develops audio, video, navigation and satellite radio products for autos. Additionally, the Acumen Group, owned by The Sabatino Day Williamson Group, developed and launched the 12-Volt Awareness Initiative, a consortium of mobile electronics manufacturers, retailers and associations focused on promoting growth in the industry as well as demand for products in the automotive aftermarket industry, and continues to help create programming for the initiative.
"Our work for consumer electronics companies over the years has attuned us to InstallerNet's innovative business model and their unique needs," said Garry Day, Sabatino/Day president, who led the agency's new business pitch. "We're honored InstallerNet has placed its trust in us and look forward to a long and mutually beneficial relationship."
About Sabatino/Day Sabatino/Day is a full-service agency, providing advertising, design, PR and interactive services to national brands. Clients include Cincinnati Children's Hospital Medical Center, Colfax Corporation, Emerson, Kodak, Nationwide Insurance, Pioneer Mobile Business Group and Titan Insurance, among others. Visit the website at HUwww.sabatinoday.comUH. Sabatino/Day is part of The Sabatino Day Williamson Group (HUwww.tsdwgroup.comUH) of companies, with offices located in Greater Cincinnati/Dayton, Ohio; Los Angeles; Miami; and New York.
About InstallerNet InstallerNet is an installation solutions provider for the consumer electronics industry delivering content, technology, services, and logistics to CE retailers, manufacturers and installers. The company specializes in merchandizing and coordinating consumer electronics installation services through the nation's largest network of independently owned mobile and home electronics installers. It has developed a unique approach to better merchandise services through its branded InstallCard, a patent-pending model that allows retailers to sell professional services like a gift card. With proprietary web and call-center technologies InstallerNet can provide the complete package to meet and exceed customer expectations. Visit the Web site at www.installernet.com.